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Hyundai aims to offer differentiated customer value through the "Connected Car Life," which is intended to provide consumers with fast and reliable IT technology.

As consumer lifestyles become increasingly mobile due to remarkable advances in smartphones, tablet PCs and wireless communication in general, new lifestyle patterns require seamless connectivity between the office, home, street and automobiles.

Automotive companies are now faced with the challenge of changing their paradigm from vehicle-oriented services to customer-oriented services, with the goal of achieving global leadership in automotive IT and telematics.

Hyundai Motor plans to achieve this by building a flexible terminal platform that adapts to changes in IT technology, cooperating with global IT companies, creating an ecosystem, and providing the latest content and services based on an open environment.